About Me
Jeff Hulett
Business executive, Personal Finance professor, Non-profit leader
Based on my professional experience, if I was a car, I would be driving near the intersection of banking process boulevard, risk management road, and data science drive. Much of my professional career involves helping banks and governments make great decisions.
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In a world overrun with data, the essential success driver includes curating your own information and surrounding it with an amazing decision process. Success is born from subtracting irrelevant information - more so than adding new information.
The decision process is the important and often missing step necessary for personal finance success.
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Why is decision science and choice architecture so important!
Top 6 reasons why Personal Finance success starts with choice architecture
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American cultural messages teach us to spend now.
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Evolution and how our brains naturally make decisions encourage us to spend now.
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Decision confidence is important. Achieving conviction in our confidence is challenging.
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Data serves the consumer product marketing companies' self-interest, data is noisy, and data may be intended to deceive.
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Big consumer brands provide choice architecture designed for their own self-interests.
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The decision process may lack urgency or frequency.
Conclusion: The best personal finance choice architecture is necessary for the best personal finance decisions. I provide technology, books, and seminars enabling personal finance success with the best choice architecture.
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See our article: Top 6 reasons why Personal Finance success starts with choice architecture